Sportsbook rating
William Hill
On the books since 1934, with UKGC and Gibraltar licences and a £10 minimum.
Visit site4.0out of 5
The scorecard
6 checks in half stars. The weights are on the ratings page.
| Criterion | Our note | Stars | Score |
|---|---|---|---|
| Game Range | Sportsbook first, with casino games and bingo on the side. | 3.5 | |
| Fair Play Checks | Licensed by the UK Gambling Commission and in Gibraltar. | 4.5 | |
| Welcome Deal | Free bet tokens after a qualifying bet, with a minimum odds rule and a 7-day expiry. | 3.5 | |
| Banking | 6 methods including PayPal. | 4.0 | |
| Years in Business | Founded in 1934, the oldest name we rate. | 5.0 | |
| Where It Plays | 6 markets listed, led by the UK and Ireland. | 4.0 | |
| Overall | 4.0 | ||
Our take
William Hill has taken bets since 1934, which makes it the oldest name on our list by decades. The sportsbook covers 34+ sports, and Bet Builder lets you stitch together your own accumulators.
For casino players it sits mid-table. The casino is a side room next to the sportsbook, and the welcome free bets come with a minimum odds rule and a 7-day clock.
The welcome deal
Bet £10 Get £40 in Free Bets
Terms as stated
First bet must be £10 at 1/2 odds or greater. Free bets awarded as 4×£10 tokens after qualifying bet settles. Free bets expire after 7 days.
Minimum deposit: £10
18+. Offers change often and differ by country. Open the operator's terms page before you sign up.
Where it earns stars
- 90+ years of taking bets
- 34+ sports with Bet Builder on top
- Answers to the UKGC and to Gibraltar
Where it drops them
- Free bets vanish after 7 days
- A minimum odds rule on the qualifying bet
- Built around UK betting habits
Key facts
- Established
- 1934
- Licence
- UKGC, Gibraltar
- Headquarters
- United Kingdom
- Minimum deposit
- £10
- Type
- Sportsbook
Payment methods
- Visa
- Mastercard
- PayPal
- Skrill
- Neteller
- Bank Transfer
Regions
- United Kingdom
- Ireland
- Malta
- Spain
- Italy
- Germany
The verdict
4.0out of 5
A safe home for UK sports bettors. Casino players can do better higher up.
